DG Nightclub Well Positioned For Success Amid Trend Towards Virtual Events

DG Nightclub Well Positioned For Success Amid Trend Towards Virtual Events

One of the most hotly anticipated developments on the Decentral Games platform is our forthcoming foray into digital nightlife. Working in partnership with industry leading nightlife brand Amnesia Ibiza, the forthcoming DG Nightclub stands to set a new industry standard for the red-hot virtual events sector.

The past sixteen months could not have proven to be a better case study for the future of virtual concerts and festivals. As major festival brands from Tomorrowland to Lollapalooza transitioned from offline to online amid the pandemic, millions of fans tuned in from around the world, ushering in a new wave of engagement to these experiences unlike any prior period in history.

The relationship between music and technology has often been acrimonious. The rise of computer generated electronic music in the early 2000’s is one prime example. In the early days of this trend, industry power players and even artists dismissed the long-term prospects of performing DJ’s and producers with statements such as “DJ’s are not real musicians because all they do is press play.” Immediately prior to the pandemic, the electronic music industry had demonstrated consistent year-over-year growth ballooning in value to over $8B.

At the heart of the critiques regarding music and technology, there is a perception that technology eliminates the human element of music. Prior to last year, there was a tangible skepticism that virtual events could supplant in-person experiences. Then things changed. BTS, the largest K-Pop band in the world hosted a show that engaged over 756K paying concurrent viewers from over 100 countries. Meanwhile the inaugural free-to-view Inside Lands festival drew in over 3.2M viewers. Tomorrowland’s virtual festival drew in 1M attendees, and the list goes on. 

The industry’s eyes have been opened to the borderless potential of virtual concerts, but there is an even more promising frontier for these events – 3D Metaverse. DG’s immersive environments have the ability to bring concert goers closer to the music they love unlike any other existing medium in this sector. While legacy brands are attempting to service this appetite for virtual concerts by effectively live-streaming streaming artists as they perform against a backdrop, DG’s explorable club environment empowers users to create their own experiences and facilitate meaningful social interactions all through the power of the metaverse. It’s a powerful application of technology that actually serves to bring artist and fan closer together in a way that does not currently exist within this space. 

Of course, for users who prefer to view our events without entering the metaverse, we’ve partnered with THETA Network to deliver a streaming experience that will feel very familiar to users. THETA’s blockchain video delivery network rewards viewers in Theta Fuel cryptocurrency for watching streams and sharing bandwidth, increasing watch times and streamer earnings. This strategic partnership is expected to increase the visibility of our high profile events to an exponential degree. 

DG has already netted some early wins in this space with the successful debut of our Atari casino venue, which featured a special performance by Dillon Francis that was viewed by thousands of players. The event demonstrated the synergistic power of music in bringing together our core gaming community and music enthusiasts alike. We believe the universal language of music plays an important role in our global outreach to welcome new users into the metaverse and introduce them to our unique product offerings.

Few organizations understand the dynamics of creating meaningful entertainment experiences better than Amnesia Ibiza, our proud partner in this venture. Amnesia is a world renowned club that has spent the last decade consistently placing in the Top 20 of the coveted Top 100 Clubs list published annually by DJ Mag. Playing the club is an aspiration for electronic music’s biggest DJ’s and since opening in 1976, the club has stood the test of time due to its reputation for world class curation. 

For these reasons we believe this venture will bring a new wave of visibility to the entire DG ecosystem and introduce our brand to millions of users who may not have otherwise become familiar with the platform. Stay in the loop on the status of the upcoming DG Nightclub in partnership with Amnesia, including our lineup of world-class resident artists, and much more by joining our email list, Discord and follow us on our social channels. 

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